Cosmetic packaging design is receiving more and more attention

Update:16-08-2019
Summary:

Cosmetic packaging design is mainly based on simplicity […]

Cosmetic packaging design is mainly based on simplicity, usually only need to display the brand, name and other necessary information, in many cases, no other graphic design. You can choose the original image. For example, it is mainly used for some natural plant-based cosmetics. For example, the rose series will use pictures with roses. The biggest advantage is that the image is clear, and the feeling is natural and simple. You can also choose abstraction. Patterns, such as some points, lines, this expression is simple and generous, can simultaneously reflect a strong modern atmosphere. An important part of color cosmetics packaging design, people often distinguish different products by color. The suitable color is the earliest let people discover and choose, the most willing to contact people's reaction, directly stimulate the buyer's desire.
The color design of modern cosmetic packaging mainly comes from the following aspects:
1, according to consumer gender color design
Women's cosmetic packaging uses mild but not intense, bright and not glaring colors, such as bright green, light blue will give people a feeling of relaxed and lively. Men's cosmetic packaging with cool colors of high purity and low brightness, such as dark blue and dark brown, gives stability and confidence.
2, according to the age and color of the consumer
According to the different ages and colors of consumers, it is necessary to be full of youthful vitality. The packaging design of young consumers can use the color that symbolizes the youth's life like light green color, and express the vitality of young girls and beautiful dreams. . With the increase of age, the psychological changes of consumers, and the noble symbolic colors are more like the purple and gold psychological characteristics of the noble, elegant and other plastic pigment series, purple adoption, because of its consumption target, women over the age of 30, And purple is just to meet the goal of consumption.
3, according to product color design
Nowadays, the cosmetic functions are well designed, moisturizing, whitening, anti-wrinkle, etc., and the color of cosmetic packaging with different functions also plays a key role. Cosmetic packaging products, such as moisturizing blue, green, give people a fresh feeling of hydration, whitening products are mainly white, sometimes some white pink, blue, or rosy performance; or show clear white; sunscreen products orange and blue Colors such as color, orange is the color of the sun, is the most eye-catching color, packaging for sunscreen products is likely to have a significant effect, and blue is a complementary color of orange, which can give people a fresh feeling.
4, according to product color design materials
With the advancement of science and technology, more and more are produced for the production of cosmetic raw materials, and some cosmetics as long as the color of raw materials is used for packaging products. Such as the new series of Estee Lauder, raw red pomegranate, which is also the biggest selling point of the product, such as the use of bright red, DHC white gold multi-series will use the color of platinum, do not need to display, consumers can recognize this series of products at a glance.
The quality of cosmetic packaging design is related to the image of the entire product and is receiving more and more attention. A good cosmetic packaging is not only a problem with good color, graphics, materials, shape structure is equally important. With the application of new materials, the development of new technologies, and the constant innovation of designers, the era of cosmetic packaging design development now highlights individuality. Practice shows that only the materials, shape structure, decorative design and rational use of cosmetic packaging design are the most satisfying. Packaging for consumer demand. The sales area is determined according to the attribute of the product packaging design category and the object, the brand positioning of the structural design and the consumption orientation, which is called the positioning design packaging is the positioning of the goods and services, not only the different angles of the goods themselves in the external shape structure materials, The sales of color restrictions and price positioning and brand positioning is a business in the fierce competition of the commodity market and its products, if you want to win, you need the packaging of the goods to accurately convey the commodity information set many similar or included in the consumption of goods A different special impression, for which the designer is required to master the brand market positioning of packaging design.