3D printing makes cosmetic packaging a beautiful "endorsement"

Update:04-08-2016
Summary:

In recent years, 3D printing has set off a wave of tech […]

In recent years, 3D printing has set off a wave of technological innovations around the world, especially the impact on the mold industry. On the 5th CPRJ Plastic Packaging Technology Forum and Exhibition to be held on August 3-4, Shenzhen Dijia Machinery Co., Ltd. will showcase its 3D printing and advanced injection molding technology solutions to help enterprises and makers achieve Rapid and low-cost product development and manufacturing.

    What is the charm of 3D printing for the packaging industry? Let's take a quick look.

    3D printing attracts the creative vision of the design team

    “The ObjetEden3D printer allows us to shorten the packaging container development cycle through rapid and streamlined model making, optimizing the drafting of the packaging container design, internal evaluation, etc. At the same time, 3D printing promotes the bold innovation of young designers, the new patent Development and application also played an important role.” Tang Luji, director of modeling and design of Shanghai Jahwa Packaging Design Center.
 PolyJetTM printing technology meets the needs of cosmetic packaging containers for model transparency and grip, assembly and other functional evaluations, and the ObjectEden3D printer is suitable for office environments.

    Packaging design is the "narrator" of the brand concept, the embodiment of the essence of the product, and the first weapon to impress consumers. For the cosmetics industry with the ultimate goal of “beauty”, packaging containers are more beautiful carriers. A beautiful and unique packaging container can bring consumers a first impression, experience and sense of beauty and pleasure. Cosmetic packaging has thus become an important area for cosmetic manufacturers to compete for competitiveness.

    As the first listed company in the domestic cosmetics industry, Shanghai Jahwa United Co., Ltd. (referred to as Shanghai Jahwa) has always been committed to leading the Chinese cosmetics industry with innovation and becoming an internationally competitive Chinese fashion product creator. Shanghai Jahwa has a national-level industrial design center. The number of R&D achievements and patent applications is at the leading level of domestic enterprises. As consumers pursue their beauty and innovation, the design center of the research center recognizes that packaging design has become more important. In the past, it was even more important to constantly explore new packaging development tools and methods to meet the needs of the market and the team.

    Due to the short cycle of fast-moving consumer goods replacement, this industry characteristic determines that the design team must accelerate packaging development, which puts higher demands on the rapid verification of packaging design in the early stage of development; at the same time, the design team feels the virtual three-dimensional effect of the computer. The diagram and the traditional method of making the model are far from satisfying the internal evaluation of the texture and volume of the packaging container. It is necessary to verify the physical model to obtain the best design.

    3D printing just captures the innovative vision of the design team. In 2012, Shanghai Jahwa purchased a Stratasys ObjetEden350V3D printer, which significantly simplified and accelerated the rapid verification process of packaging container design, while fully releasing the creativity of the design team, enabling the company's cosmetics to be consumed with beautiful and unique packaging containers. The "eyes in front of the eyes" greatly stimulated consumption.

    What makes PolyJetTM 3D printing technology unique

    After deciding to choose 3D printing technology, Jiahua Design Center has extensively evaluated 3D printers of various brands and models, and hopes to find a 3D printer with a printing precision and material type to simulate the glass packaging container of glass or acrylic texture. At the same time, the operation is simple, the equipment maintenance cost is low, and the appearance and volume of the equipment are suitable for the office environment of the design center. Stratasys' ObjetEden3D printer stands out among the many options.

    The PolyJetTM 3D printing technology utilized by ObjetEden is highly efficient and is sized to create high quality cosmetic packaging container models. Most importantly, the printer supports 18 different materials, which greatly increases the flexibility and versatility of model making. The choice of different materials, especially transparent materials, meets the need for transparent packaging of cosmetic packaging containers. The design team mainly uses the ObjetEden3D printer to print cosmetic packaging container models, such as glass bottles/cans, plastic bottles/cans, etc., through these 3D printing models, the appearance, feel and capacity (such as the determination of liquid level) of the packaging container design. Quick verification.

    3D printing acceleration model production, shortening development cycle

    Before using 3D printing technology, the design team produced the packaging container model by hand or CNC technology. However, the two relatively traditional model production methods have their own disadvantages. Manual model making requires high level of manual technology, and the number of mold-makers who understand technology is small, which can not meet the production requirements. Therefore, when multiple models are needed at the same time, only the compression model manufacturing quantity can be selected, which limits the development of packaging containers.

    CNC technology requires post-processing such as polishing and painting. The cost is high. It is necessary to hire a person and it is not suitable for operation in the office environment. It takes 3-4 days to complete the production of a packaging container model by manual method. The CNC equipment takes 2-3 days. Now with Stratasys' 3D printer, it not only solves the above challenges of the other two technologies, but also has advantages in time. The same model can be completed in only 12 hours. By speeding up the model production, the design verification process is greatly accelerated. Shortened the development cycle.

    3D printing in the product development process

    Tang Luji, director of the design and design of the packaging design center, said with joy: "With the help of 3D printers, from the selection of the manuscript selection to the final packaging container, the final development time of a bottle type can be reduced by 1/4-1/ 3, the original one month of research and development time, can now save at least a week, to give us more time and effort to develop new designs and ideas. The greatest value of 3D printing provides maximum space and flexibility for pre-verification, the same time Inside, manual can only do 1 model, CNC technology can do 2-3 sets, 3D printing can do 5-6 sets, the number doubles, giving us more choices. This is a great design and development process. leap."

    What impressed the design team even more was the powerful advantage of 3D printing in "circulating mass production." Tang Luji specifically described, “Our design team usually produces packaging container design files during the day, input the file data into the 3D printer before work, and use the night time to print. The next day, I can get the required model and test it when I go to work. Taking full advantage of 24 hours, zero impact on the work cycle, which was impossible with any previous technology."

    Enhance innovation efficiency and stimulate creative passion

    The arrival of 3D printers has also driven the innovation and development efficiency of the entire design team. With the ObjetEden3D printer, the packaging container model making and design verification process has been greatly simplified and facilitated, allowing the design team to make more models and more packaging containers in terms of time and cost, increasing the design of the design team. Choose a range. In the past, time and cost constraints have been removed, and 3D printing has inspired the creative enthusiasm of designers in the design team to maximize their creativity.

    At the same time, 3D printing also promoted the design team's utility model patent application. “The utility model patent is a patent on the structure of some packaging products. It was previously evaluated after the completion of the mold production. Now with the 3D printer, we can evaluate the structure and function through the 3D printing model in the early stage. Can form a technological advantage in the market and expand market share." Tang Luji said.

    Stratasys 3D printing technology has created value for Shanghai Jahwa Packaging Design Center. "ObjetEden3D printer allows us to shorten the packaging container through rapid and simplified model making, optimizing the drafting of the packaging container design, internal evaluation and other processes. The R&D cycle. At the same time, 3D printing has promoted the bold innovation of young designers and played an important role in the development and application of new patents."