Six characteristics of cosmetic packaging design


Products have a certain difference, of which cosmetics […]

Products have a certain difference, of which cosmetics are most obvious. In addition to the differences in the nature of the products themselves, cosmetics also have different grades. In order to distinguish the grade of cosmetics, people often use different packaging materials and methods to reflect. With the intensification of competition in the cosmetics market and the development trend of the packaging design industry, people have different requirements for the packaging materials, packaging containers and design requirements of cosmetic packaging. We summarize the six main features of cosmetic packaging design.

1. Diversification of cosmetic packaging containers.

Due to the intensified competition in the cosmetics market, the investment of various manufacturers in cosmetic packaging is also growing. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choice; for high-end products, small capacity is used for packaging to meet the needs of low-income people, especially for young girls. Consumer psychology caused by curiosity. So, through different packaging containers to meet different levels of consumption.

2. Serialization of cosmetic packaging design.

The so-called serialized packaging design refers to the same category of commodity packaging design based on the uniform trademark pattern and text font, with different colors, water patterns or different shapes. The requirements are the same, different in the same It is both diverse and holistic. In the practical application of cosmetic packaging, there are generally two situations:

First, cosmetics of the same brand and different functions are packaged in series to facilitate the purchase of consumers, while at the same time making the overall price lower than the total price of the individual purchase. For example, a series of cosmetics of a brand maintains the overall design style, and then uses a larger container to package and package various cosmetics as a sales unit for overall sales;

The second is a series of cosmetics with the same brand, the same main function, but different auxiliary functions, or a series of cosmetics of the same brand, the same function, but different formulas, in the packaging design. For example, a brand of various moisturizers, the main function is skin care, but the auxiliary functions are different, and like a brand of various cleansing milk, its function is cleansing, but the manufacturing formula is different. For this series of cosmetics, in the packaging design, it should meet the characteristics of serial packaging design, not only to achieve the role of series packaging, but also conducive to consumer choice.

3. The application range of plastic materials and composite materials in cosmetic packaging is getting larger and larger, and the design of packaging containers, especially plastic bottles, tends to be diversified.

4. The use of glass bottles is limited.

Due to the inherent disadvantages of glass bottles (such as heavy, fragile, etc.), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, they are often packaged in plastic containers or composite containers, and for high-end cosmetics. Or volatile, easily scented cosmetics, such as perfumes, are generally packaged in glass bottles.

5, some cosmetics such as mousse, perfume and other products use spray packaging and other packaging forms to facilitate consumer use. The packaging of cosmetics is paying more and more attention to the structural design and accessory design of the container, which makes the consumer easy to grasp, easy to use and easy to quantify in various environments.

6, the packaging of cosmetics should be more and more on the needs of personalized development.

The packaging of cosmetics must correctly convey the characteristics of cosmetics required by different individual consumer needs, and express the aesthetic taste of different groups of people in order to successfully realize the sales of cosmetics.